Role Overview:
The SEO & Backlink Specialist will be responsible for executing and managing link-building strategies, improving domain authority, and ranking high-value B2B AI content. The ideal candidate will have strong experience in technical SEO, content SEO, and backlink acquisition within the AI, fintech, and SaaS industries.
Key Responsibilities:
1. Link Building & Backlink Acquisition (Core Focus)
- Develop & execute backlink acquisition strategies to increase domain authority and rankings.
- Identify and secure high-authority, industry-relevant backlinks from BFSI, AI, fintech, and SaaS publications.
- Build relationships with journalists, bloggers, and industry influencers for guest posting & PR-based link-building.
- Leverage HARO (Help a Reporter Out) and other PR tools to secure mentions in high DA websites.
- Monitor & analyze backlinks for quality, identifying & removing toxic or spammy links.
2. SEO Strategy & Execution
- Conduct comprehensive SEO audits to improve site structure, technical health, and keyword rankings.
- Optimize website pages for on-page SEO, metadata, internal linking, and structured data.
- Research and implement high-value keywords related to AI, BFSI automation, and SaaS software.
- Improve Core Web Vitals & site performance to boost SEO rankings.
3. Content SEO & Article Ranking
- Work closely with content writers to develop and optimize SEO-driven content that ranks on Google.
- Identify top-performing competitor articles and create a ranking strategy to outrank them.
- Use tools like SurferSEO, Clearscope, or Frase to optimize articles for search intent & relevance.
- Implement SEO content clusters, pillar pages, and topic authority to dominate niche rankings.
4. Performance Tracking & Reporting
- Use Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz to track SEO & backlink performance.
- Provide weekly/monthly reports on backlink growth, keyword rankings, and organic traffic improvements.
- Continuously test and refine SEO strategies based on data-driven insights.
Required Qualifications & Skills:
- 4+ years of experience in SEO, backlink building, and content optimization for B2B SaaS, AI, or BFSI software.
- Proven track record of securing high-quality backlinks from authoritative sites in the AI/BFSI/tech space.
- Deep expertise in SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, and Google Search Console.
- Strong experience in technical SEO, schema markup, site speed optimization, and Core Web Vitals.
- Ability to analyze competitors' backlink profiles and create strategic outreach campaigns.
- Experience with guest posting, digital PR, HARO, and outreach-based link-building strategies.
- Strong analytical mindset, able to interpret data and refine SEO tactics for maximum ROI.
- Excellent written and verbal communication skills to collaborate with content, PR, and marketing teams.
