Title: Senior Associate Marketing (PR/Branding)
Experience: 3-6 years
Overview:
We are seeking a dynamic and experienced Senior Associate Marketing (PR/Branding) to lead and manage public relations and marketing initiatives for Scry AI. This role focuses on establishing and enhancing relationships with media, industry bodies, and key stakeholders across marketing and sales domains to drive growth, branding, promotion, and strategic initiatives.
Key Responsibilities:
- Develop and implement comprehensive public relations and marketing strategies to build and maintain positive relationships with media outlets, industry partners, and influencers.
- Collaborate with internal teams to create branding, promotional, and marketing campaigns that align with the company's vision and objectives.
- Identify and establish strategic partnerships to enhance the company’s visibility and brand presence in the AI/ML domain.
- Drive content creation, including press releases, articles, case studies, and marketing materials, ensuring alignment with the company’s tone and messaging.
- Organize and manage events, webinars, and media engagements to promote the company’s products and services.
- Monitor and analyze market trends to provide actionable insights for refining branding and promotional strategies.
- Work closely with sales teams to align marketing efforts with sales targets and objectives, fostering a collaborative growth-driven culture.
- Manage and track budgets for marketing and PR campaigns, ensuring cost-effective execution.
Required Qualifications:
- Bachelor’s or master’s degree in marketing, Communications, Business Administration, or a related field.
- 3-6 years of experience in public relations, marketing, or a similar role, preferably within the IT product industry, with a focus on the AI/ML domain.
- Strong understanding of branding, promotion, and strategy development.
- Proven ability to build and maintain relationships with media, industry stakeholders, and cross-functional teams.
- Exceptional verbal and written communication skills with experience in creating compelling content.
- Proficiency in using marketing tools, analytics platforms, and CRM software.
Good to Have:
- Experience working in the IT product industry, preferably in the AI/ML domain or tech sector.
- Exposure to digital marketing, including social media, SEO, and online advertising strategies.
- Familiarity with emerging trends and technologies in marketing and public relations.
What We Offer:
- A challenging and rewarding opportunity to shape the marketing and branding efforts of a cutting-edge AI/ML company.
- A collaborative work environment with opportunities for growth and professional development.
- Competitive compensation and benefits
