Title: PPC Manager
Experience: 5+ Years
Company: Scry AI (IT Product)
Salary: Competitive as per Industry Standards
Skills: Google Ads, LinkedIn Ads, B2B Advertising, B2B PPC Ads, SEO, SEM
Responsibilities:
- Develop, implement, and manage PPC campaigns across multiple platforms, including Google,
- LinkedIn, and others.
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing
- pages to boost conversion rates.
- Monitor, evaluate, and present the performance of campaigns by generating weekly and
- monthly performance reports analyzing trends, goals, opportunities, and other key performance
- indicators.
- Proficiency in managing moderate to large-scale PPC accounts in a variety of different business
- verticals.
- Conduct keyword research and develop keyword strategies to increase traffic and conversions.
- Knowledge of SEO and SEM best practices
- Develop and implement optimization strategies to improve campaign performance.
- Managing the daily budget for PPC campaigns and ensuring that the budget is allocated
- effectively across various campaigns.
- Adjust bids to ensure that the campaign stays within budget and that the ads appear at the
- top of the search engine results page.
- Running AB tests to identify the most effective ad copy, landing pages, and bidding strategies.
- Working closely with other departments such as marketing, sales, and web development to
- ensure that PPC campaigns are aligned with the overall marketing strategy.
- Should have at least 5 years of experience related to PPC campaigns.
- Should be able to set up a team of 3-4 analysts for handling individual campaigns.
- Staying up to date with industry trends and changes in search engine and social media
- algorithms to ensure campaigns remain effective.
Professional Competencies
- The candidate's primary experience should be in Digital marketing/PPC function in a B2B company.
- Preferably software related company.
- Bachelor's degree in marketing, business, or a related field.
- Knowledge of search engine marketing (SEM) and social media advertising platforms.
- Experience with Google Analytics and other marketing analytics tools.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Good knowledge of Excel and PowerPoint.
- Ability to work independently and manage multiple projects simultaneously.
- High levels of integrity, autonomy, and self-motivation.
- Google/LinkedIn Ads certification may be preferred.
